<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
	<title>Marketing &#8211; Weather Factory</title>
	<atom:link href="https://weatherfactory.biz/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>https://weatherfactory.biz</link>
	<description>Weather Factory</description>
	<lastBuildDate>Fri, 31 Jan 2025 10:31:28 +0000</lastBuildDate>
	<language>en-GB</language>
	<item>
		<title>'WARNING: May contain traces of Moth'</title>
		<link>https://weatherfactory.biz/may-contain-traces/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/may-contain-traces/</guid>
		<pubDate>Fri, 31 Jan 2025 10:31:28 +0000</pubDate>
		<description><![CDATA[I ran some Reddit ads last week to get the word out about Travelling At Night. It may seem odd to be doing it so early in the dev cycle – we’re still in pre-production! – but we take the Lord of Light approach to marketing: “An army, great in space, may offer opposition in […]]]></description>
	</item>
	<item>
		<title>The Law of Boob</title>
		<link>https://weatherfactory.biz/the-law-of-boob/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/the-law-of-boob/</guid>
		<pubDate>Fri, 06 Nov 2020 10:13:56 +0000</pubDate>
		<description><![CDATA[I wonder if I and my heterosexual feminist principles are a blocker for good business decisions.]]></description>
	</item>
	<item>
		<title>Too Cheap, Perchance, To Stream?</title>
		<link>https://weatherfactory.biz/too-cheap-perchance-to-stream/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/too-cheap-perchance-to-stream/</guid>
		<pubDate>Fri, 08 May 2020 10:07:03 +0000</pubDate>
		<description><![CDATA[This is an ode to organic indie streaming strategies. I’m confident Shakespeare will forgive me for the title.]]></description>
	</item>
	<item>
		<title>State of the Factory: Year 2</title>
		<link>https://weatherfactory.biz/state-of-the-factory-year2/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/state-of-the-factory-year2/</guid>
		<pubDate>Mon, 10 Feb 2020 10:00:00 +0000</pubDate>
		<description><![CDATA[Once again, here’s how Weather Factory is doing, here’s how we thought we’d be doing, and here’s what we’re doing next. Welcome to this year’s Giant Summary Post! This is almost twice the length of the post-2018 State of the Factory, because a lot happened. Come for the kitten pictures, stay for the data. As […]]]></description>
	</item>
	<item>
		<title>POST-LAUNCH STEAM DATA: CULTIST SIMULATOR IN NUMBERS</title>
		<link>https://weatherfactory.biz/post-launch-steam-data-cultist-simulator-in-numbers/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/post-launch-steam-data-cultist-simulator-in-numbers/</guid>
		<pubDate>Tue, 21 Jan 2020 10:29:43 +0000</pubDate>
		<description><![CDATA[I had no experience marketing games before Cultist Simulator, so I taught myself with Gamasutra posts, Googling and YouTube videos. There’s loads of useful stuff out there about how to get your game to launch, but there’re slim pickings on what to do afterwards. Here’s an attempt to bridge that gap. The below is a […]]]></description>
	</item>
	<item>
		<title>Put On Your Game Face: It's AAA Time</title>
		<link>https://weatherfactory.biz/put-on-your-game-face-its-triple-a-time/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/put-on-your-game-face-its-triple-a-time/</guid>
		<pubDate>Fri, 06 Dec 2019 13:13:50 +0000</pubDate>
		<description><![CDATA[I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. In November, Riot Games set the world on fire. The spark was K/DA’s ‘Pop/Stars’, a K-pop song which debuted at League of Legends’ 2018 World Championship. It came […]]]></description>
	</item>
	<item>
		<title>Standing on the Shoulders of Genres</title>
		<link>https://weatherfactory.biz/standing-on-the-shoulders-of-genres/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/standing-on-the-shoulders-of-genres/</guid>
		<pubDate>Fri, 22 Nov 2019 15:40:18 +0000</pubDate>
		<description><![CDATA[[ I wrote the article below for Wireframe, a British game dev magazine which ‘lifts the lid on video games’. And, inexplicably, lets me have a monthly column. This one’s from the very first edition back in November 2018. ] Indie devs know they need a punchy elevator pitch. ‘X meets Y’ is the classic […]]]></description>
	</item>
	<item>
		<title>Develop 2019, awards, eldritch noms and hello Canada.</title>
		<link>https://weatherfactory.biz/develop-2019-awards-eldritch-noms-and-hello-canada/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/develop-2019-awards-eldritch-noms-and-hello-canada/</guid>
		<pubDate>Mon, 15 Jul 2019 13:32:43 +0000</pubDate>
		<description><![CDATA[The theme of July seems to be waves, I’ve decided. There’s a heatwave which no one enjoys and by no-one, I mean me, Claire. There are the waves of Brighton beach where the Weather Factory team spent a week at Develop Conference and finally, we won multiple accolades at the Develop Star Awards. It was […]]]></description>
	</item>
	<item>
		<title>I don't hate social media...</title>
		<link>https://weatherfactory.biz/i-dont-hate-social-media/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/i-dont-hate-social-media/</guid>
		<pubDate>Fri, 21 Jun 2019 09:39:46 +0000</pubDate>
		<description><![CDATA[There’s a trope that comedians are all miserable people and that their sadness contributes to the success of their jokes and how relatable they are. In a way, pretentious as this sounds, the same can be said for marketers, especially those that work with social media. I often joke that I hate social media, but […]]]></description>
	</item>
	<item>
		<title>Cultist Simulator mobile: the all-singing, all-dancing data dump</title>
		<link>https://weatherfactory.biz/cultist-simulator-mobile-the-all-singing-all-dancing-data-dump/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/cultist-simulator-mobile-the-all-singing-all-dancing-data-dump/</guid>
		<pubDate>Mon, 17 Jun 2019 09:42:13 +0000</pubDate>
		<description><![CDATA[We launched a mobile port of Cultist Simulator on the App Store and Google Play in April 2019. Here’s how it’s gone so far. I hope you like DATA! TLDR Cultist Simulator mobile is 2 months on from launch on iOS and Android we signed a 50/50 rev split with Playdigious, a great porting house/publisher […]]]></description>
	</item>
	<item>
		<title>Cultist Capping: The True Power of a Leader</title>
		<link>https://weatherfactory.biz/cultist-capping-the-true-power-of-a-leader/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/cultist-capping-the-true-power-of-a-leader/</guid>
		<pubDate>Fri, 24 May 2019 10:54:28 +0000</pubDate>
		<description><![CDATA[We like to have fun at Weather Factory, but cults are serious business. While knowing your eldritch monstrosities from your treacherous tomes is all well and good, you won’t get far without a special element. Beguiling willing acolytes takes more than charm and instilling fear. You see it’s all in the headgear. How can you […]]]></description>
	</item>
	<item>
		<title>Comm Conquest!</title>
		<link>https://weatherfactory.biz/comm-conquest/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/comm-conquest/</guid>
		<pubDate>Wed, 24 Apr 2019 08:30:07 +0000</pubDate>
		<description><![CDATA[This is the basic motivation behind most press comms you’ll come across on social media or your inbox. If you were to receive a message that read almost word for word like that, you’d probably not be too keen to engage. Communication or comms, is a powerful marketing method, used via/for PR, Direct/Indirect Marketing, Advertisement, […]]]></description>
	</item>
	<item>
		<title>THE MERCH BLOG: PART THE FIRST</title>
		<link>https://weatherfactory.biz/the-merch-blog-part-the-first/</link>
		<guid isPermaLink="true">https://weatherfactory.biz/the-merch-blog-part-the-first/</guid>
		<pubDate>Fri, 23 Nov 2018 11:12:56 +0000</pubDate>
		<description><![CDATA[We launched our Church of Merch on Monday 17th September, so it’s high time for a retrospective! I’ll break it into three parts, so it’s not a total beast: this one’ll take you through the set-up, the next the merch itself and how it did in Month 1, and the final blog will be some […]]]></description>
	</item>
</channel>
</rss>